Apathy Could be Killing Your Hotel

One of the biggest challenges facing hotels today is low website conversion rates that not only accentuates ineffective/unprofitable marketing campaigns but also increases the dependency on OTAs. Average conversion rates for Hotels are 2-3% with 95% booking process abandonment (Hospitality Times) and more than 76% of online bookings for non-branded hotels come from OTA’s (STR/HSMAI). …

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